Wendy’s | Sriracha Chicken

PRODUCTION + POST + ANIMATION + AUDIO ENGINEERING + ORIGINAL MUSIC + SOUND DESIGN

Listen

It’s not every day you get to blow up a watermelon at work. Actually, we get to blow up a lot of stuff. But this was our first explosive fruit. Our agency partner wanted a digital series that parodied retro science instructionals, all centered on the idea of infusing Sriracha sauce into the ingredients of Wendy’s new chicken sandwich. 

Create

We collaborated closely with the creative team to cast the right talent, while our art department went into overdrive to create a full laboratory set and props in order to sell the concept. The end result was a richly curated and choreographed piece that would make Gallagher envious.

 

AGENCY: VMLY&R