KOA  |  Camping Field Guide

CREATIVE DEVELOPMENT + ANIMATION + DESIGN + AUDIO ENGINEERING + SOUND DESIGN


Listen

KOA campgrounds wanted a video that welcomed campers while also laying down some friendly ground rules. On top of that, they wanted an update to their look that would appeal to newer generations of road warriors and travelers.


Create

We centered the video around an animated “field book” reminiscent of camping handbooks and national park guides, but with a modern twist. The final piece is a fun yet handy field guide for staying in any KOA campground.

 

AGENCY: MMGY