Fibermax | Tough As Cotton


ANIMATION + ORIGINAL MUSIC + AUDIO ENGINEERING + SOUND DESIGN


Listen

Growing soft cotton is a tough business. An agency partner came to us after branding BASF FiberMax cotton seed as heartier and tougher than others. They wanted farmers to know that this cotton could endure.


Create

We created a simple but dynamic spot that educated viewers about cotton as much as it upsold FiberMax itself. Using a simple color palette, we created a piece that could make any viewer believe how tough cotton actually is. 

 

AGENCY: VMLY&R