Creating Efficiency

CREATIVE STRATEGY + CREATIVE DEVELOPMENT + DESIGN + PRODUCTION + POST + AUDIO ENGINEERING

Listen

As a medical product company that was rapidly growing through multiple acquisitions, TIDI had a wide range of products but was struggling to unify multiple identities, processes and websites.

Create

What TIDI needed was an organizational business solution. We were initially brought in to simply help them launch product campaigns but they needed much more. We developed a flexible umbrella identity for all products that allowed TIDI to continue to grow without the pain. We visually articulated and defined an easy-to-work-with system that allows the creation of additional communications elegantly and proficiently.

Repeat

Once the system was in place, we began building an entirely new site. We continued to work directly with their product managers to create hundreds of videos, photography assets, ads and sales tools. Each of these assets has remained evergreen to allow for continued growth.