NAPA | Digital Campaign

PRODUCTION + POST + ANIMATION + AUDIO ENGINEERING

Listen

This ambitious digital campaign for Napa Auto Parts consisted of several parody videos that were distinct from one another. Having worked with the creative team before, they trusted us to develop their concepts and maximize a tight budget.

Create

We filmed all three videos at the same time with separate units focusing on specific scenes. We even had two directors on the various sets to ensure the creative work was realized. The result was three unique viral videos that made car maintenance fun.

 

AGENCY: VMLY&R