NAPA | 200k Mile Club

PRODUCTION + POST + ORIGINAL MUSIC + AUDIO ENGINEERING

Listen

An agency partner brought us in for creative ideation and production of a rap parody video where suburban dads spit prideful lyrics about car maintenance.

Create

Our experience with original music and production was perfect for this challenge. We worked alongside the agency to write lyrics while our studio started composing and recording. We took common tropes from rap videos, maintaining high-end cinematography while spoofing a well-known visual language. In the end, we turned these driveway mechanics with dad bods into rap gods.

AGENCY: VMLY&R