Laws Whiskey House
CREATIVE STRATEGY + BRAND DEVELOPMENT + DESIGN
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Alan Laws is a whiskey connoisseur. To him, the process is just as important as the product. Laws devotes himself to the methodology of bringing art and precision to distilling. When he challenged us with building a comprehensive identity system for his high-end whiskeys, we drew from his philosophical lead to create a brand that reflects this methodical approach.
Create
The brand and mark we created represent the union of wisdom and method, one of the founder's core beliefs. This is supported by clean lines, a rich color palette, simple geometry, and custom type that can evolve as the company grows.
Photos Courtesy of Laws Whiskey House