#DearSports

cREATIVE DEVELOPMENT + PRODUCTION + POST + EDITORIAL + ORIGINAL MUSIC + AUDIO ENGINEERING + SOUND DESIGN


Listen

We had spent months working with Sporting KC on a new direction for messaging. The intent was to unveil a series of real stories from fans during the 2020 season. Then the pandemic hit.


Create

We shifted gears quickly, repurposing the footage and using the hashtag #DearSports launched by ESPN. What started as a fan-centric campaign turned into a love letter from Sporting KC to sports.