Char Bar

CREATIVE STRATEGY + BRAND DEVELOPMENT + DESIGN

Listen

Wanting to make a name for themselves within the already saturated Kansas City barbeque scene, the owners of Char Bar developed a restaurant concept inspired by a 1950s backyard cookout. Alongside an award-winning menu, the astroturf, yard games and fire pits created a suburban oasis amidst an urban entertainment district. This was a great starting point, but they needed to get the word out.

Create

To put some meat on the bones of their identity, we drew from vintage ads that adorned the wooden fences of ‘50s-era minor league baseball stadiums. We created a series of simple badge logos and supported everything through a vibrant color pallette and graphic iconography. The result is a warm and welcoming restaurant experience that caters to an unrushed, uncomplicated pairing of food and fun with friends.