Our agency partners asked us to create a library of footage that utilized the brand’s newly formed style across the entire company’s product line.
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The whole message was centered around the bond between pets and their people. We filmed dozens of animals in both Kansas City and Los Angeles. The goal was to extend the new visual language in a way that would be flexible enough for the client to repeatedly use. We were able to create a full video library and even supply an anthemic video that helped bring their new brand position to life.