Tapping User-Generated Content
BRAND DEVELOPMENT + CREATIVE DEVELOPMENT + DESIGN + PRODUCTION + POST + ORIGINAL MUSIC + AUDIO ENGINEERING
Listen
Five Canadians came to us with a wildly expansive plan and almost no budget for advertising. With help from our full team, they became a national television network. The MTV of Canada, but better.
Create
To pursue a younger audience, we established a lifestyle element to the launch campaign that featured the target demographic via photography and video. Rather than cast actors, we developed a system that allowed consumers to be featured. This was rolled into a brand identity system that was executed across print and digital platforms.
Repeat
